Art, culture, and musichave a potential to become the highest foreign currency earner for the SouthAfrican economy. However, the belief that our natural talents are sufficient tomake us world-beaters is seriously challenged by us. We need programmes,academic and practical to grow the sector. Natural talent is appreciated, butit must be enhanced by formal programmes in music and art. We want researchersand academics to invest their energies, efforts, and resources to develop theSouth Africans' natural talent. Is Mzanzi's golden sector truly happening or isit up to now only a concept? What will it take to make our music sector a bigexport player?