Art, culture, and music have a potential to become the highest foreign currency earner for the South African economy. However, the belief that our natural talents are sufficient to make us world-beaters is seriously challenged by us. We need programmes, academic and practical to grow the sector. Natural talent is appreciated, but it must be enhanced by formal programmes in music and art. We want researchers and academics to invest their energies, efforts, and resources to develop the South Africans' natural talent. Is Mzanzi's golden sector truly happening or is it up to now only a concept? What will it take to make our music sector a big export player?